case studies

THE 30 million matcha series

WE created a viral trend series that generated

30 million organic views!

This led to a 100,000 new followers and mass brand recognition for the client, and we did it by following a winning social media strategy (AND A LOT OF CREATIVITY!)

THIS SERIES WE CREATED WITH OUR CLIENT PIQUE LIFE INVOLVED CREATING MATCHA LATTES WITH MATCHA ICE CUBES.

SEEMS SIMPLE, RIGHT?

BEHIND THE SIMPLICITY OF THIS SERIES IS MONTHS OF MARKET RESEARCH TO UNDERSTAND THE TARGET AUDIENCE.

once we had our first viral moment, we repeated the formula over and over again to keep the views coming!

BELOW IS A SELECTION OF THE SERIES THAT AMASSED TO 30 MILLION VIEWS